Comparisons
Two channels or methods head to head, so you can decide without losing a week.
Events or digital: which B2B acquisition channel
In-person events or 100 percent digital acquisition for your B2B SaaS? We compare cost, lead quality and scalability.
By Isidore Mikorey-Nilsson · July 1, 2026
Marketplace or direct sales: which distribution channel
Distribute your SaaS through a marketplace or direct sales? We compare reach, margin, customer relationship control and CAC.
By Isidore Mikorey-Nilsson · June 30, 2026
Affiliate or partnerships: which growth lever to pick
Affiliate marketing or strategic partnerships for your SaaS? We compare effort, scalability, lead quality and control.
By Mathéo Ballasse · June 29, 2026
Manual or automated outbound: where to set the cursor
Manual or automated outbound prospecting for your SaaS? We compare volume, personalization, reply rate and risk.
By Isidore Mikorey-Nilsson · June 28, 2026
Self-serve or sales demo: which buying journey
Self-serve or sales-demo journey for your SaaS? We compare CAC, deal size, friction and conversion speed.
By Mathéo Ballasse · June 27, 2026
Community or advertising: which growth engine for your SaaS
Build a community or buy advertising for your SaaS? We compare cost, durability, timeline, and defensibility.
By Isidore Mikorey-Nilsson · June 26, 2026
Newsletter or blog: which content channel for your SaaS
Newsletter or blog for your SaaS? We compare relationship, distribution, SEO, and retention to help you choose where to publish.
By Isidore Mikorey-Nilsson · June 25, 2026
In-house SDR or agency: who should prospect for your SaaS
Hiring an in-house SDR or going through a prospecting agency? We compare cost, control, timeline and quality for your SaaS.
By Isidore Mikorey-Nilsson · June 24, 2026
Cold Email or Cold Calling: Which Cold Outreach to Choose
Cold email or cold calling for your SaaS? We compare volume, contact rate, cost, and intrusiveness to help you choose.
By Mathéo Ballasse · June 23, 2026
Webinar or lead magnet: which lead magnet should you choose
Webinar or downloadable lead magnet to capture SaaS leads? We compare effort, quality, scalability, and cost.
By Isidore Mikorey-Nilsson · June 22, 2026
Referral or paid acquisition: which lever to prioritize
Referral or paid advertising to grow your SaaS? We compare cost, lead quality, and scalability to help you decide.
By Isidore Mikorey-Nilsson · June 21, 2026
SEO or social media: where to invest your content time
SEO or social media for your SaaS? We compare content lifespan, intent, distribution, and effort.
By Isidore Mikorey-Nilsson · June 20, 2026
Your tailor-made acquisition plan
We read your SaaS and hand you a complete plan: who to target, which channel, what to do.