Studies
Sourced data to decide without guessing.
How SaaS companies really acquire customers in 2026
A meta-analysis of 249 SaaS companies with verified revenue: which acquisition channels they actually use, ranked from most to least common, with one real example per channel.
By Mathéo Ballasse · July 1, 2026
SaaS customer acquisition cost: the real numbers from the community
SaaS customer acquisition cost channel by channel, based on numbers that founders actually share on Reddit and X, not vendor-sponsored studies.
By Mathéo Ballasse · July 1, 2026
How SaaS founders actually land their first customers
A meta-analysis of public founder testimonials: which channels really brought in their first customers, broken down share by share, with sourced quotes.
By Isidore Mikorey-Nilsson · June 27, 2026
CAC by channel for B2B SaaS: the 2026 benchmark
How much does a B2B SaaS customer really cost, by acquisition channel? A sourced benchmark of CAC by channel, put into context.
By Mathéo Ballasse · June 23, 2026
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