Resources
Guides and playbooks to launch your SaaS and land your first customers.
Cold Email for SaaS: Get Replies, Not the Spam Folder
How to write a cold email that gets replies when you launch a SaaS: targeting, subject line, message structure and follow-ups. The method for your first meetings.
Outbound Marketing for SaaS: Going Out to Get Your Customers
Outbound marketing for an early-stage SaaS: targeting the right accounts, opening the conversation, and landing your first meetings without an ad budget.
By Isidore Mikorey-Nilsson · July 8, 2026 · 9 min
Micro SaaS: Building a Small, Profitable Solo Product
A micro SaaS is a deliberately small, solo-profitable piece of software: how to pick your idea, build it fast, and land your first customers.
By Isidore Mikorey-Nilsson · July 8, 2026 · 8 min
AI SEO: the system that writes your SaaS blog by itself
AI SEO without the spam: one SEO.md file and six skills that plan, write, and publish your SaaS's entire blog. Free, installed in a single command.
By Isidore Mikorey-Nilsson · July 7, 2026 · 8 min
Go-To-Market SaaS: Your Plan For Your First Customers
No budget, no sales team. A concrete SaaS go-to-market plan to pick your first channel, validate your market, and land your first revenue.
By Isidore Mikorey-Nilsson · July 7, 2026 · 8 min
SaaS Landing Page: How to Structure One That Actually Converts
Your SaaS landing page isn't converting. Here's the structure that turns a visitor into a signup: a clear promise, proof, minimal friction, one single call to action.
By Isidore Mikorey-Nilsson · July 7, 2026 · 9 min
Link Building Strategy: 37 Free Backlinks for Your SaaS
The link building strategy for an early-stage SaaS: 37 free directories and listings that give you real backlinks, the submission order, and the traps to avoid.
By Isidore Mikorey-Nilsson · July 6, 2026 · 8 min
SaaS Beta Tester: Recruiting Your First Users
Recruit a beta tester for your SaaS before launch: where to find them, how to keep them motivated, and how to turn their feedback into a product ready to sell.
By Isidore Mikorey-Nilsson · July 6, 2026 · 9 min
The Best Claude Code Skills for Launching Your SaaS in 2026
The Claude Code skill stack to build, design, get found, and sell your SaaS solo. What each skill does, how to install it, and how to chain them together.
By Isidore Mikorey-Nilsson · July 5, 2026 · 6 min
SaaS Competitive Analysis: Find Your Open Angle
A SaaS competitive analysis isn't about copying the others. It's about spotting the open angles and differentiating where it actually matters.
By Mathéo Ballasse · July 5, 2026 · 7 min
Early Adopters: Finding Your First SaaS Users
Your early adopters turn an MVP into engaged first users. Who they are, where to find them, and how to talk to them to validate your SaaS.
By Mathéo Ballasse · July 5, 2026 · 8 min
SaaS Marketing Positioning: Become an Obvious Choice
SaaS marketing positioning is what makes your audience say yes in one sentence. Here's how to find it when you're starting from zero users.
By Mathéo Ballasse · July 5, 2026 · 8 min
SaaS Market Niche: Not Too Narrow, Not Too Broad
Choosing a market niche for your SaaS: narrow enough to win fast, broad enough to make a living. The method to frame it and validate it without getting it wrong.
By Mathéo Ballasse · July 4, 2026 · 8 min
Marketing Persona for SaaS: Defining Who You're Really Selling To
A SaaS marketing persona isn't a fictional card: it's who feels the problem, how they search, and what makes them buy. The concrete method.
By Isidore Mikorey-Nilsson · July 4, 2026 · 8 min
SaaS Value Proposition: How to Say It So It Sells
Your SaaS value proposition decides whether a visitor stays or leaves. Here's how to shape it into one clear promise: the problem, the payoff, the difference.
By Mathéo Ballasse · July 4, 2026 · 6 min
Minimum Viable Product: What to Put in Your First SaaS
How to scope your SaaS minimum viable product, the one feature that must work, what to cut, and how to ship fast to learn.
By Isidore Mikorey-Nilsson · July 3, 2026 · 7 min
Lean Startup: Validate Your SaaS Before You Code It All
The lean startup method for a pre-revenue SaaS founder: the build-measure-learn loop to validate your idea before you spend months coding.
By Mathéo Ballasse · July 2, 2026 · 6 min
SaaS Market Research: Validate Demand Before You Code
How to run SaaS market research before writing your product: confirm a problem is worth solving, measure real demand, and stop building into a void.
By Mathéo Ballasse · July 1, 2026 · 6 min
Growth Agency or Coaching: What to Choose for Your SaaS
Growth agency or coaching for your SaaS: what a growth agency actually does, what it costs, and when structured coaching gets you further.
By Isidore Mikorey-Nilsson · June 30, 2026 · 4 min
Finding Your First 10 SaaS Customers From Zero
No ad budget, no audience. The concrete method for finding your first SaaS customers and landing your first 10 sales when you're starting from scratch.
By Mathéo Ballasse · June 29, 2026 · 6 min
SaaS Consultant or Agency: The Right Choice for Your Stage
SaaS consultant, agency, or in-house hire: what each option brings to a software company, what it costs, and how to choose based on your stage and budget.
By Isidore Mikorey-Nilsson · June 28, 2026 · 5 min
Freelancer or Agency: Who Should Run Your SaaS Acquisition
Freelance growth marketer or agency for your SaaS acquisition: what each one brings, what it costs, and how to choose based on your budget and stage.
By Mathéo Ballasse · June 27, 2026 · 5 min
SaaS Acquisition Agency: Hire One or Go Without?
SaaS acquisition agency: what an agency actually does for a software company, what it costs, when it makes sense, and the alternative built for founders.
By Isidore Mikorey-Nilsson · June 26, 2026 · 5 min
B2B SaaS Acquisition: Landing Your First Enterprise Customers
B2B SaaS acquisition follows its own rules: an identifiable target, a sales cycle, outbound channels and content. The guide to landing your first enterprise customers.
By Mathéo Ballasse · June 25, 2026 · 4 min
SaaS Sales Funnel: Turning a Visitor Into a Customer
Build a simple SaaS sales funnel that turns your visitors into paying customers: the steps, the benchmarks, and the mistakes to avoid.
By Isidore Mikorey-Nilsson · June 24, 2026 · 7 min
SaaS Lead Magnet: Capturing Qualified Prospects
A lead magnet that captures truly qualified prospects for your SaaS and kickstarts the sale, instead of a list of cold emails. The concrete method, step by step.
By Isidore Mikorey-Nilsson · June 23, 2026 · 6 min
Launching a B2C SaaS: Finding Your First Users
Launching a B2C SaaS is a game of volume and conversion. The channels that work to acquire consumer users, and the conversion rates to aim for.
By Isidore Mikorey-Nilsson · June 21, 2026 · 4 min
SaaS Acquisition Strategy: Choosing the Right Channels
Building an acquisition strategy for your SaaS: understand the real cost of each channel, pick the right one for your model, and focus your effort where it actually pays off.
By Isidore Mikorey-Nilsson · June 17, 2026 · 4 min
How To Build A SaaS: From Idea To Launch Without Losing Your Way
How to build a SaaS that actually finds its market: validate your idea, build the right MVP, and avoid founders' mistake number one. The guide for going from idea to launch.
By Isidore Mikorey-Nilsson · June 12, 2026 · 4 min
Your tailor-made acquisition plan
We read your SaaS and hand you a complete plan: who to target, which channel, what to do.