Resources

Anchoring, charm pricing, the decoy effect, tiers: the psychological pricing levers applied to your SaaS to set a price that actually triggers the sale.

8 min read

AI automation gives a solo founder a ghost team. Here are the acquisition tasks to delegate to AI, the ones to keep by hand, and how to do it right.

8 min read

Paid search can burn your budget or land your first customers. When to run PPC for an early-stage SaaS, and the CPC traps that drain your account.

8 min read

Done right, AI sales prospecting targets better and personalizes your messages without spamming. A hands-on guide for a solo SaaS founder.

8 min read

Does your SaaS go unnoticed? Building your brand identity (name, voice, minimal visuals, promise) makes you recognizable from day one, no agency or budget.

7 min read

The sales techniques that work when you are not a salesperson: listen, question, prove, handle price and close softly, without ever pushing your prospect.

9 min read

A clear SaaS prospecting plan beats improvisation: target, daily volume, channels and a follow-up cadence that lands your first paying customers.

10 min read

The SONCAS method decodes the 6 motivations that drive a purchase: security, pride, novelty, comfort, money, affinity. Apply them to your SaaS.

9 min read

Storytelling marketing turns a product into a story people remember. The method to build your narrative and apply it to your landing page and pitch.

8 min read

A white paper can become your best SaaS lead magnet: which topic to pick, how long to make it, how to distribute it and turn it into real customers.

8 min read

Marketing automation for an early-stage SaaS: what to automate early (emails, follow-ups, nurturing) and what you are better off keeping by hand.

9 min read