Resources

A SaaS welcome email is your most-read message. Turn it into a sequence that activates your first sign-ups instead of letting them slip away.

10 min read

Facebook ads offer massive reach and cheap clicks, but rarely profitable SaaS leads fast. When Meta Ads are worth the budget for an early SaaS.

10 min read

You just closed your first customers and your spreadsheet is cracking. How to pick a simple, often free CRM for SaaS to track your pipeline without the bloat.

8 min read

Anchoring, charm pricing, the decoy effect, tiers: the psychological pricing levers applied to your SaaS to set a price that actually triggers the sale.

8 min read

AI automation gives a solo founder a ghost team. Here are the acquisition tasks to delegate to AI, the ones to keep by hand, and how to do it right.

8 min read

Paid search can burn your budget or land your first customers. When to run PPC for an early-stage SaaS, and the CPC traps that drain your account.

8 min read

Done right, AI sales prospecting targets better and personalizes your messages without spamming. A hands-on guide for a solo SaaS founder.

8 min read

Does your SaaS go unnoticed? Building your brand identity (name, voice, minimal visuals, promise) makes you recognizable from day one, no agency or budget.

7 min read

The sales techniques that work when you are not a salesperson: listen, question, prove, handle price and close softly, without ever pushing your prospect.

9 min read

A clear SaaS prospecting plan beats improvisation: target, daily volume, channels and a follow-up cadence that lands your first paying customers.

10 min read

The SONCAS method decodes the 6 motivations that drive a purchase: security, pride, novelty, comfort, money, affinity. Apply them to your SaaS.

9 min read