Acquisition SaaS

Resources

Guides and playbooks to launch your SaaS and land your first customers.

SaaS Semantic Silo: Structure Your Blog to Rank

A SaaS semantic silo organizes your blog into a pillar page and child pages linked together. The concrete method to structure content and finally rank.

8 min read

SaaS Brand Voice: The Editorial Line That Sets You Apart

A clear brand voice turns your SaaS content into a recognizable presence. The method to set your angle, tone and topics without spreading yourself thin.

10 min read

SaaS Call to Action: the button that decides your conversion

Write call to action buttons that convert on your SaaS landing page and emails: verb, promise, hierarchy, testing, plus concrete before/after examples.

9 min read

SaaS Click-Through Rate: What Makes People Click

Your SaaS click-through rate decides if anyone opens your link. Real benchmarks by channel (email, ads, SEO), levers that drive clicks, and measurement traps.

8 min read

SaaS Bounce Rate: Why Your Landing Page Loses Visitors

Your SaaS bounce rate is climbing and you don't know why. What a good score means, the real causes of the leak, and what to fix first to keep visitors.

8 min read

SaaS Product Launch: Orchestrate the Big Day With No Audience

Nail your SaaS product launch with no audience: how to sequence the before, the launch day and the after, which channels to fire up, and the mistakes that kill it.

9 min read

SaaS Content Pillar: The Blog That Brings Customers

A well-chosen content pillar turns your SaaS blog into a customer source. How to define your pillars from your ICP, structure hub and spokes, and interlink.

8 min read

LinkedIn Strategy for SaaS: Turn Your Profile Into a Channel

The LinkedIn strategy that turns a SaaS founder's profile into an acquisition channel: positioning, content line, posting rhythm and the move to DMs.

9 min read

How to Create a Newsletter That Wins SaaS Customers

Creating a newsletter means building an audience you own. The practical guide to choosing your angle, your tool and capturing your first subscribers.

8 min read

SaaS Qualified Lead: Real Prospect or Just Curious?

A qualified lead isn't just another email in your file. Here's how to tell a real prospect from a curious one and spend your time on those who sign.

8 min read

Email Open Rate: What Actually Moves the Number

Email open rate is the most misleading metric in SaaS prospecting: subject line, sender, deliverability, timing. The levers that truly move the number.

9 min read

Editorial Calendar for SaaS: Keep the Cadence Solo

A sustainable editorial calendar when you're on your own: what cadence to aim for, how to batch your content and recycle it without wrecking your product.

10 min read

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