Resources

A clear SaaS prospecting plan beats improvisation: target, daily volume, channels and a follow-up cadence that lands your first paying customers.

10 min read

The SONCAS method decodes the 6 motivations that drive a purchase: security, pride, novelty, comfort, money, affinity. Apply them to your SaaS.

9 min read

Storytelling marketing turns a product into a story people remember. The method to build your narrative and apply it to your landing page and pitch.

8 min read

A white paper can become your best SaaS lead magnet: which topic to pick, how long to make it, how to distribute it and turn it into real customers.

8 min read

Marketing automation for an early-stage SaaS: what to automate early (emails, follow-ups, nurturing) and what you are better off keeping by hand.

9 min read

Make an explainer video for your SaaS on no budget: script structure, ideal length, where to place it, and the mistakes that make viewers drop off.

10 min read

Build a qualified SaaS prospecting list instead of buying one: where to find your target accounts, which fields to keep, how to enrich, clean and stay compliant.

7 min read

The marketing dashboard for an early-stage SaaS: which acquisition metrics to track, which free tool is enough, how often to look, and when to actually act.

8 min read

A SaaS semantic silo organizes your blog into a pillar page and child pages linked together. The concrete method to structure content and finally rank.

8 min read

A clear brand voice turns your SaaS content into a recognizable presence. The method to set your angle, tone and topics without spreading yourself thin.

10 min read

Write call to action buttons that convert on your SaaS landing page and emails: verb, promise, hierarchy, testing, plus concrete before/after examples.

9 min read

Your SaaS click-through rate decides if anyone opens your link. Real benchmarks by channel (email, ads, SEO), levers that drive clicks, and measurement traps.

8 min read