Acquisition SaaS

Resources

Guides and playbooks to launch your SaaS and land your first customers.

SaaS Bounce Rate: Why Your Landing Page Loses Visitors

Your SaaS bounce rate is climbing and you don't know why. What a good score means, the real causes of the leak, and what to fix first to keep visitors.

8 min read

SaaS Product Launch: Orchestrate the Big Day With No Audience

Nail your SaaS product launch with no audience: how to sequence the before, the launch day and the after, which channels to fire up, and the mistakes that kill it.

9 min read

SaaS Content Pillar: The Blog That Brings Customers

A well-chosen content pillar turns your SaaS blog into a customer source. How to define your pillars from your ICP, structure hub and spokes, and interlink.

8 min read

LinkedIn Strategy for SaaS: Turn Your Profile Into a Channel

The LinkedIn strategy that turns a SaaS founder's profile into an acquisition channel: positioning, content line, posting rhythm and the move to DMs.

9 min read

How to Create a Newsletter That Wins SaaS Customers

Creating a newsletter means building an audience you own. The practical guide to choosing your angle, your tool and capturing your first subscribers.

8 min read

SaaS Qualified Lead: Real Prospect or Just Curious?

A qualified lead isn't just another email in your file. Here's how to tell a real prospect from a curious one and spend your time on those who sign.

8 min read

Email Open Rate: What Actually Moves the Number

Email open rate is the most misleading metric in SaaS prospecting: subject line, sender, deliverability, timing. The levers that truly move the number.

9 min read

Editorial Calendar for SaaS: Keep the Cadence Solo

A sustainable editorial calendar when you're on your own: what cadence to aim for, how to batch your content and recycle it without wrecking your product.

10 min read

B2B Cold Outreach for SaaS: Land Your First Customers

B2B cold outreach still works when you're launching a SaaS: where to start, what the law allows, and how to prospect without coming across as a spammer.

8 min read

SaaS Sales Script: The Call Framework That Sounds Human

A clear sales script to sell your SaaS without sounding robotic: opening, discovery questions, objection handling and closing, ready to adapt.

9 min read

Customer Survey: Validate Your SaaS Idea Before Coding

A well-built customer survey validates a problem before you code your SaaS: which questions to ask, how to distribute it, and how to read answers without fooling yourself.

9 min read

SaaS User Feedback: Sorting the Noise from Real Signals

User feedback tells you where your SaaS breaks, if you can sort real signals from noise. A method to collect, filter and turn feedback into product decisions.

9 min read

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