Resources

Customer testimonials are your strongest proof when you're starting out. Here's how to collect them at the right moment, write them, and place them to convert.

8 min read

Simple lead scoring for an early SaaS: a manual 5-criteria grid to score your prospects and know who to follow up with first, without a heavy CRM.

8 min read

Which distribution channels to test first for your SaaS based on your price and target. The decision framework to find where your customers arrive.

10 min read

The customer journey of an early-stage SaaS, from discovery to first payment: the real stages, where it leaks, and what to measure at each step.

8 min read

A SaaS proof of concept proves your problem and solution hold up before you build anything. The difference with an MVP and how to test it in one week.

9 min read

Set your SaaS unit economics before you scale: cost per customer, margin, break-even per subscriber, with a worked example so you decide without guessing.

8 min read

Understand the LTV CAC ratio when launching your SaaS: how to calculate it with no history, why the 3:1 rule is a myth early on, and what it changes.

8 min read

Price, timing, status quo, trust: how to handle objections from your first SaaS prospects, with the table of replies that turns them into a call.

8 min read

Your SaaS sales pitch should not recite features. Start from the customer's problem, structure a 2-minute pitch and adapt it to every channel.

8 min read

Launch an ambassador program for your young SaaS: recruit your first convinced users as advocates, what to give them, how to trigger word of mouth.

9 min read

Building at random sinks SaaS startups. Here is how to build a product roadmap that drives your first revenue and say no to useless features.

9 min read

Your SaaS sales page isn't converting. Here's how to structure it section by section, from the promise to the objections, to turn a visitor into a customer.

8 min read