Resources

B2B cold outreach still works when you're launching a SaaS: where to start, what the law allows, and how to prospect without coming across as a spammer.

8 min read

A clear sales script to sell your SaaS without sounding robotic: opening, discovery questions, objection handling and closing, ready to adapt.

9 min read

A well-built customer survey validates a problem before you code your SaaS: which questions to ask, how to distribute it, and how to read answers without fooling yourself.

9 min read

User feedback tells you where your SaaS breaks, if you can sort real signals from noise. A method to collect, filter and turn feedback into product decisions.

9 min read

SaaS competitor monitoring is not about spying, it is about deciding fast: what to watch on your rivals, with which free tools, without drowning in it.

8 min read

Your SaaS sales cycle drags when you sell it yourself. Here are its real stages, a realistic length, where it stalls, and how to shorten it.

9 min read

The follow-up email drives most of your replies. Timing, sequences and templates to follow up with a SaaS prospect after a demo or a trial, without forcing it.

10 min read

The customer interviews guide for SaaS founders: run discovery interviews that validate a real problem before you write a single line of code.

7 min read

Building software has never been easier, but code isn't enough. How to frame your idea, pick the right format, and land your first paying customers.

7 min read

Choosing a startup name is not a creative exercise, it is a business decision. Here are the criteria, the traps, and a method to name your SaaS fast.

9 min read

Digital acquisition for an early-stage SaaS is nothing like a big company's: which channels to activate first, how to measure, where to focus your effort.

9 min read

Which SaaS KPIs to track early on: the 4 indicators that predict your first revenue, and the vanity metrics to ignore so you stop flying blind.

9 min read