Resources

Free trial, demo or freemium: the real numbers, the conversion rate trap that fools founders, and a simple rule to decide based on your price and audience.

10 min read

Building in public turns the work of building your SaaS into an acquisition channel. What to share, on which networks, and how it brings your first customers.

7 min read

Vibe coding ships your SaaS in a weekend, but coding isn't selling. How to go from an AI-generated product to your first paying customers.

8 min read

A content strategy can become your first source of SaaS customers with no ad budget. How to pick your topics, hold the cadence, and measure results.

8 min read

Product market fit is the milestone to clear before pushing acquisition. The concrete signals to spot it, and what to do while it is still missing.

7 min read

Organic search can become your first source of SaaS customers. How to get found on Google by your ideal buyer, with no ad budget, step by step.

8 min read

Inbound marketing pulls SaaS customers who find you on their own, at a falling cost. The concrete method to launch your inbound machine from zero.

8 min read

Lead generation for an early-stage SaaS: capture, qualify and nurture prospects toward the sale, with no ad budget. The step-by-step method that works.

8 min read

With no budget or audience, sales prospecting is still your fastest path to your first SaaS customers: how to target, reach out, and follow up without spamming.

8 min read

Understand your SaaS conversion rate and improve it with no budget: real benchmarks, a step-by-step calculation and concrete levers to convert more.

8 min read

A SaaS waitlist tests market appetite and converts on launch day. The concrete method to capture your first sign-ups and turn them into paying customers.

8 min read

How to write a cold email that gets replies when you launch a SaaS: targeting, subject line, message structure and follow-ups. The method for your first meetings.

8 min read