Resources

A Lean Canvas condenses your SaaS business model onto one page: problem, audience, solution, revenue. Method, a filled example and traps to validate before you code.

8 min read

The AARRR framework (acquisition, activation, retention, revenue, referral) for an early SaaS: which stage to unlock first instead of optimizing everything.

7 min read

TOFU MOFU BOFU: the method to structure your SaaS content by buyer maturity, from curious reader to customer, with the right format at each stage.

8 min read

The jobs to be done method to frame the real job your SaaS solves, before coding one more feature. Formulate the job, then derive your offer and persona.

8 min read

TAM SAM SOM: the simple method to size your SaaS market, check that it is worth building, and frame your launch, with a worked numeric example.

8 min read

Bootstrapping means growing your SaaS on your own revenue, with no funding round. The method to keep acquisition profitable and stay the owner of your product.

8 min read

A SaaS pitch deck gets read in under 4 minutes. Here is the structure, the slides that truly matter, and the traps to avoid when you start from zero.

8 min read

A referral program turns your first happy users into an acquisition channel. The mechanics, the right trigger moment and the mistakes that kill the loop.

9 min read

Growth marketing for an early SaaS: a system of experimentation across the funnel, not a list of hacks. The method that works when you have little traffic.

8 min read

A simple, actionable SaaS marketing plan for your first customers: goals, target, one priority channel, minimal budget, and measurement.

8 min read

Solopreneur SaaS: how to launch software solo, pick a scope you can actually hold, protect your time, and aim it at the acquisition that pays.

9 min read

Online advertising can launch a SaaS or burn your runway. Which channel to test first, the minimum budget, and how to read whether it pays off.

9 min read