Resources

Choosing your SaaS north star metric early: the single number that aligns product and acquisition toward your first revenue, without drowning in data.

7 min read

Lead nurturing for an early-stage SaaS: warm up the prospects you captured with a lead magnet all the way to the first sale, by email and without complex tools.

10 min read

SaaS user testing shows where your first users get stuck, before you code more. A simple method to observe, spot friction and fix it fast.

8 min read

SaaS pricing drives your revenue more than your product does. A method to set your price early, avoid underpricing, and build your tiers the right way.

8 min read

You have no logos and no testimonials yet. Here is how to build SaaS social proof from zero, and where to place it so it actually closes the deal.

9 min read

73% of B2B buyers avoid vendors who spam them. Social selling does the opposite: the method to sell your SaaS on LinkedIn without an aggressive pitch.

8 min read

Freemium converts 3.7% of signups into customers. The volume math nobody runs before picking this model, and the 4 conditions that make it work.

9 min read

What does a Product Hunt launch really get a SaaS? The real numbers by rank, how to prepare the weeks before, and what to do once the spike is gone.

9 min read

Free trial, demo or freemium: the real numbers, the conversion rate trap that fools founders, and a simple rule to decide based on your price and audience.

10 min read

Building in public turns the work of building your SaaS into an acquisition channel. What to share, on which networks, and how it brings your first customers.

7 min read

Vibe coding ships your SaaS in a weekend, but coding isn't selling. How to go from an AI-generated product to your first paying customers.

8 min read

A content strategy can become your first source of SaaS customers with no ad budget. How to pick your topics, hold the cadence, and measure results.

8 min read