Resources

Product led growth SaaS lets the product convert on its own. When it works, when it fails, and the concrete building blocks for an early-stage founder.

8 min read

A growth loop is the mechanic that brings customers through customers. How to build your first SaaS growth loop with no budget, step by step.

8 min read

Why doesn't my website convert even though it gets traffic? The 4 leaks that drain your conversion and the method to spot them section by section.

9 min read

Personal branding is the cheapest acquisition channel for a SaaS founder with no audience. What to share, how to start, and what results to aim for.

8 min read

Customer testimonials are your strongest proof when you're starting out. Here's how to collect them at the right moment, write them, and place them to convert.

8 min read

Simple lead scoring for an early SaaS: a manual 5-criteria grid to score your prospects and know who to follow up with first, without a heavy CRM.

8 min read

Which distribution channels to test first for your SaaS based on your price and target. The decision framework to find where your customers arrive.

10 min read

The customer journey of an early-stage SaaS, from discovery to first payment: the real stages, where it leaks, and what to measure at each step.

8 min read

A SaaS proof of concept proves your problem and solution hold up before you build anything. The difference with an MVP and how to test it in one week.

9 min read

Set your SaaS unit economics before you scale: cost per customer, margin, break-even per subscriber, with a worked example so you decide without guessing.

8 min read

Understand the LTV CAC ratio when launching your SaaS: how to calculate it with no history, why the 3:1 rule is a myth early on, and what it changes.

8 min read

Price, timing, status quo, trust: how to handle objections from your first SaaS prospects, with the table of replies that turns them into a call.

8 min read