Resources

SaaS customer segmentation tells you who to attack first. The criteria that actually matter, how to pick your priority segment, and the everyone trap.

7 min read

A SaaS empathy map gets you out of your own head to nail what your user thinks, feels and truly wants, before you build or sell into thin air.

8 min read

SaaS sales closing for your first customers: create urgency without lying, handle silence, and ask the question that turns an 'I'll think about it' into a yes.

9 min read

Technical SEO for SaaS is the base Google requires before ranking you: indexing, speed, JS rendering, tags. What a founder can fix without an agency.

9 min read

A SaaS competitive advantage doesn't come from features: it comes from what makes you hard to copy. Here are the 4 moats to build when you start.

8 min read

SaaS network effects are the growth that defends itself. What they really are, which products can build one, and how to bootstrap your first network from zero.

9 min read

SaaS email deliverability decides your outreach ROI: SPF, DKIM, DMARC, domain warm-up and sender reputation to stop landing in spam instead of the inbox.

8 min read

Discord, Slack or forum: how to launch a SaaS community from scratch, run it without burning out, and turn it into an acquisition channel that brings you customers.

8 min read

SaaS partnerships are the cheapest channel for a founder with no budget: integrations, co-marketing, referral deals. The method to start from zero.

7 min read

SaaS influencer marketing has nothing to do with Instagram stars: recruiting niche creators who actually sell your product, the concrete method.

8 min read

A B2B newsletter builds an audience you truly own. How to start from zero subscribers and turn readers into your first paying customers.

8 min read

Viral marketing can't be forced. The difference between a viral hit that brings zero customers and a growth loop that actually grows your SaaS.

7 min read