Resources

A SaaS webinar is an acquisition channel that qualifies and warms up the sale. Pick the topic, fill the room, run it, follow up: the concrete method.

9 min read

Building a SaaS affiliate program to recruit partners who bring you paying customers for a commission: when to launch it, how to set rates, and how to track.

10 min read

Account based marketing lets a SaaS target a short list of key accounts instead of casting a wide net. The concrete method to land your first big clients.

8 min read

A Lean Canvas condenses your SaaS business model onto one page: problem, audience, solution, revenue. Method, a filled example and traps to validate before you code.

8 min read

The AARRR framework (acquisition, activation, retention, revenue, referral) for an early SaaS: which stage to unlock first instead of optimizing everything.

7 min read

TOFU MOFU BOFU: the method to structure your SaaS content by buyer maturity, from curious reader to customer, with the right format at each stage.

8 min read

The jobs to be done method to frame the real job your SaaS solves, before coding one more feature. Formulate the job, then derive your offer and persona.

8 min read

TAM SAM SOM: the simple method to size your SaaS market, check that it is worth building, and frame your launch, with a worked numeric example.

8 min read

Bootstrapping means growing your SaaS on your own revenue, with no funding round. The method to keep acquisition profitable and stay the owner of your product.

8 min read

A SaaS pitch deck gets read in under 4 minutes. Here is the structure, the slides that truly matter, and the traps to avoid when you start from zero.

8 min read

A referral program turns your first happy users into an acquisition channel. The mechanics, the right trigger moment and the mistakes that kill the loop.

9 min read

Growth marketing for an early SaaS: a system of experimentation across the funnel, not a list of hacks. The method that works when you have little traffic.

8 min read